ChatGPT Ads
Create, maintain and look after ChatGPT Ads.
AI Ads is the ongoing management of your advertising in ChatGPT: set up campaigns, update ads and bids, watch delivery, and have someone who steps in. You pay the media budget directly to OpenAI. AI Ads does not depend on the AI Feed, the AI Directory or the free AI Check.
Management 1.590 EUR / month. Minimum term 3 months. The same discounts as the other products: 10% off 6 months prepaid, 20% off yearly.
What ChatGPT Ads are today
OpenAI sells ads in ChatGPT through an ads account. Billing follows the goal: Views as a cost per thousand impressions, Clicks as a price per valid click, Conversions as optimisation toward a supported event. Even then you pay per click or per thousand impressions, not per sale.
Since 9 November 2026, new campaigns can use a target CPC or a target CPA. That is an average cost goal, not a fixed price. Individual clicks land above or below it. Older max bids still run on existing campaigns; OpenAI retires them on 1 January 2027.
A daily budget is an average over seven days, not a hard cap for a single day. OpenAI may deliver up to twice the daily amount on one day, and not more than seven times that amount over the week. A campaign total budget caps the sum over the run.
Ads are shown to eligible Free and Go accounts. They are not shown on Plus, Pro, Business, Enterprise or Edu, and not on accounts OpenAI identifies as under 18. If you only want to reach buyers on paid plans, ChatGPT Ads is the wrong surface.
Media billing sits with OpenAI, after delivery, on a saved card or — for managed advertisers — on invoice. HeyLead is not the media collector. Our invoice is the management fee.
Four jobs, one engagement
A campaign nobody watches burns the daily budget. A campaign reinvented every week learns nothing. AI Ads joins setup and duration.
Creation
Check the ads account, set the goal (views, clicks or a supported conversion event), create a campaign with a daily or total budget, write ads from your real services, and align the landing page and tracking. We do not start with a pile of variants nobody has approved.
Upkeep
Ads, bids and budgets stay tied to your offer. A new service, a season that sold out, a changed landing page: the campaign follows. We remove stale lines that promise a service you no longer sell.
Monitoring
We watch delivery, clicks, cost and — where the event arrives cleanly — enquiries. A budget that empties in the first days of the week, or a bid that does not deliver, comes back as a concrete change, not as a dashboard screenshot without a sentence.
Care
You have a person for approvals, pauses and the question of whether the channel fits your buyers at all. ChatGPT does not show ads to every account. If your buyers mostly sit on Plus, Business or Enterprise plans, we say so before the budget keeps running.
How a start runs
- 01
Goal and page
Which enquiry the ad should create, on which URL, with which offer. We do not start without a page that promises the same thing as the ad.
- 02
Account and first campaign
We set the structure: one clear goal, one budget, a few ads, a bid that can deliver. OpenAI’s minimum is 15 EUR per day. Below that the campaign does not run.
- 03
Watch for two weeks
The first phase shows whether anything delivers and whether clicks land on the page. We do not change the bid every day because one number moved.
- 04
Then maintain
Copy, bids and pauses follow what the numbers and your offer support. Once a month you get a short status: what ran, what we changed, what we left alone.
Independent of Feed, Directory and Check
- You can start the AI Check for free. It measures whether assistants name you on buyer questions. That is not an ads report.
- The AI Directory is your profile at HeyLead so you can be cited as a source. It does not turn on advertising.
- The AI Feed builds knowledge pages and maintains the organic ChatGPT company profile in Business Hub. The profile describes you. It is not a campaign.
- You add AI Ads when you want to pay for delivery. You can book ads without a feed, and a feed without ads. The contracts run separately. The minimum term for management is 3 months.
Media budget is extra and paid to OpenAI. The daily minimum is currently 15 EUR. A readable start is about a month of that minimum — roughly thirty times the daily floor — then adjust after the first clicks. HeyLead does not resell the budget as a flat fee and does not keep a media margin.
What management does not promise
- No fixed click count, no fixed enquiry count, no fixed return on ad spend. OpenAI’s auction and audience decide.
- No access to individual user chats. Business Hub does not hand conversations to advertisers either.
- No Business Agent. At launch that is limited to eligible US ecommerce and online services, and it is not part of AI Ads.
- No media budget inside the 1.590 EUR fee. You pay OpenAI for clicks and HeyLead for management.
- No campaign if OpenAI does not allow the account, the country or the category. We say that before launch, instead of opening an account that delivers nothing.