ChatGPT Business Hub: claim your business in ChatGPT and keep it current

What Business Hub is — and what it is not

Business Hub is where a company manages its ChatGPT profile. After a successful claim and verification, you can update the website, description, category, logo, cover image and — depending on the offer — delivery or return notes. Eligible catalogues can connect a product feed with prices and availability. OpenAI reviews changes before they show in the profile or in an answer. That can take time. ChatGPT may still use other sources when someone asks about the business.

The hub does not replace the website and it does not force recommendations. It is the official record ChatGPT can read alongside pages, directories and the HeyLead AI Feed. A filled hub plus contradictory hours, stale service pages or a missing imprint gives the model two stories. The weaker one often wins.

Who can claim a profile

OpenAI says an eligible business can claim its profile where ChatGPT is available and the required verification is supported. Owners or authorised representatives qualify. A ChatGPT Enterprise contract or an ads account is not required. Existing Enterprise customers and advertisers can also claim through their OpenAI contact. Shopify merchants can connect the store from the hub or from Shopify admin.

Eligibility is a beta and depends on market, business type and the verification paths OpenAI currently offers. Local businesses see different steps from an online shop, depending on country. HeyLead checks with you whether a claim is possible and completes it when OpenAI allows it. If OpenAI declines, the AI Feed and its knowledge pages remain the base assistants read.

Claim, verification, blue check

OpenAI’s public help, as published: sign in to ChatGPT, open Business Hub from the sidebar, search the business by name, select the matching listing and confirm the account that will manage it. Then use a verification method on offer — for example phone, business email, website domain or Shopify. The profile is available in the hub only after the claim is approved.

The claim alone does not add a blue check. OpenAI requires identity verification with Persona before you can publish changes, view insights, or — where eligible — create a Business Agent. That can require a government ID, registration details and proof you may represent the business. HeyLead prepares the paperwork with you. The check itself is done by the authorised person, not by an agency using someone else’s ID.

What the profile shows: mentions, clicks, topics

After Persona approval, Insights show aggregated activity for the past 28 days. Mentions: for an online business, OpenAI counts a mention when ChatGPT references the website. The brand name alone does not count there. For a local business, a mention counts when ChatGPT shows a result for that location, even without a click. Website clicks show how often people continue to the site. Discovery topics summarise common themes in answers that named the business or cited the site. OpenAI does not share individual chats. Figures appear only when enough conversations clear a threshold.

These figures answer a different question from the HeyLead AI Check. The check measures whether you are named on concrete buyer questions across several assistants. The hub shows what becomes visible in aggregate inside ChatGPT after approval. Together they are more useful than either number alone.

Business Agent: a narrow set of businesses

Alongside the profile, OpenAI is testing Business Agents. People can then talk to an agent of the company about the offer and its rules, starting from an answer. At launch this applies to eligible ecommerce and online service businesses in the United States, with a website. For SMEs in Switzerland, Germany and Austria, the profile is the relevant step. HeyLead does not promise a Business Agent and does not build one as a standard part of the AI Feed.

What the HeyLead AI Feed includes

The AI Feed includes the AI Check, the AI Directory and up to 400 knowledge pages. Newly included: we set up the ChatGPT company profile and keep the description, category, logo and the other approved fields aligned with your current offer. When a service, location or policy changes, we update the profile on the same cycle as the knowledge pages, not as a one-off form.

AI Ads — creating and managing ChatGPT advertising — is a separate product. The profile says who you are. An ad is paid delivery somewhere else in ChatGPT. Both can make sense. Each has its own contract. If you want to be found when someone asks a question, start with the profile and the feed. If you also want to buy delivery, talk to us about AI Ads.