Guide
List your company on ChatGPT: how a profile stays current
“List my company on ChatGPT” has meant something concrete since 10 November 2026: a claim in Business Hub, not a hidden prompt and not a paid recommendation. This page describes the steps, the documents and the upkeep. HeyLead does that inside the AI Feed — from the first claim through updates when the offer or a location changes.
Before you open the hub
Collect one version of the facts that must match everywhere: legal name, the brand people actually say, website, one address per location, phone, category, what you do and what you do not do, languages, catchment. Contradictions between the imprint, the Google Business Profile and the homepage are the most common reason an assistant misfiles you — even after the hub “looks right”.
Decide who submits the claim. That person must be allowed to represent the business. For the later Persona check, keep a government ID ready and, if requested, a registry extract or a power of attorney. HeyLead does not store ID copies in marketing forms and does not run identity verification on someone else’s document.
Step by step in Business Hub
1. Sign in to ChatGPT with the work account. 2. Open Business Hub from the sidebar. 3. Search the company name and select the listing that is yours — not a namesake in another city. 4. Confirm the account that will manage the profile. 5. Complete a verification path on offer: phone, business email, website domain or Shopify, whichever OpenAI shows for this business.
If no listing exists yet, an eligible business can add one where ChatGPT is available and OpenAI supports verification. After approval comes the Persona check, before fields can be published. Only then is it worth sharpening the description, logo, category and optional notes. OpenAI reviews the changes. They do not appear in the same minute.
Which fields can carry an answer
The description should say in a few sentences who you work for, in which area, and what outcome someone gets. “Quality you can trust” helps neither a person nor a model. Better: “Payroll and VAT for limited companies with 5 to 40 employees in the canton of Bern. No personal tax returns.” The category has to match the offer. An electrician filed under “management consulting” is found on the wrong question.
Logo and cover make the profile recognisable. They do not replace the text. Delivery and return policies belong in the profile if you sell goods — and they must match the shop page. A product feed with price and availability makes sense when OpenAI offers it for your catalogue. For a local service business without a catalogue, a clean service description matters more than an empty feed.
Upkeep: listing once is not enough
Profiles go stale in the same places as websites: a new branch, a changed emergency number, a service removed, a new pricing logic, a season that ended. ChatGPT can override stale hub details with a fresher page — or repeat the old version because it looks “official”. That is why upkeep belongs in the same cycle as the AI Feed’s knowledge pages.
A practical rhythm for SMEs: update the affected fields with every offer change, and otherwise review description, locations and policies once a month. Insights for the past 28 days show whether mentions and clicks match the topics you want to serve. If a topic is missing, the missing piece is often a page — not an adjective in the profile.
What HeyLead takes on
Inside the AI Feed we prepare the claim, align the fields with the imprint, the website and the directory, and keep the profile current in operation. You remain responsible for the accuracy of company data and for identity verification. We remain responsible for upkeep under the contract, as far as OpenAI allows the business.
You can follow this guide yourself. Most teams do not want to run it beside payroll, quotes and the website. That is what the Feed is for: knowledge pages plus the profile, one rhythm, one set of facts. OpenAI’s steps can change while the feature is in beta. We work from OpenAI’s current public help, not from a frozen screenshot.